The web is full of online shops catering to all sorts of categories, but it's rare that one would truly stand out through branding and designs. The first thing I noticed when this shop was introduced to me was the original logo. Even if it's fairly simple, it's recognizable and makes me feel like this is a serious shop.
Concerning the clothes, they are mostly for special events. But the DressWe 2014 wedding dresses are cheap, you can find them here (which is where the dress featured above was selected from): http://www.dresswe.com/lace-wedding-dresses-3581/ . And to complete the gown, they also have cheap women wedding shoes and hot sales: http://www.dresswe.com/wedding-shoes-4365/ . The special occasion dresses are also often the center of great promotions.